You NEED To Get This Before Your Next First Date
Bad breath. It’s a constant battle that you can never truly win.
You fight it first thing in the morning when you wake up, after every time you eat, right before a first date…it’s the absolute worst and we all have it.
But bad breath may actually be a sign of bigger, underlying health issues.
In 2013, the CDC published that 47% of adults over the age of 30 have some form of periodontitis, also known as gum disease, which damages the soft tissue and bone that supports teeth.
To put this in perspective, that is 64 MILLION adults in the U.S.
This is the market that Breathometer, a company founded in 2012 by serial entrepreneur, Charles Michael Yim, is going after with its portable oral health monitor, Mint. The device pairs with smartphones through an app which enables users to track their oral health daily and set personal goals.
Following a setback in 2017, the company is trying to regain its footing and play an integral role in preventive oral health care.
And also take care of your bad breath.
Breathometer’s Mission: Build The World’s FIRST Portable Breath Analysis Platform
Breathometer’s sleek Mint product is relatively simple, yet powerful.
When someone purchases Mint, they receive a package with just the fuel cell-powered device, a mouthpiece and a USB charging cable.
Mint uses high-end sensor technology to measure the level of volatile sulfur compounds (VSCs) in one’s breath, which are correlated to gum disease, bad breath, and harmful bacteria.
Users only need to insert the mouthpiece and breathe normally in order to receive an oral health reading within 30 seconds.
What really sets Mint apart, however, is the real-time feedback that is sent via Bluetooth to the partner smartphone app. This feature enables users to track their oral health and set short-term and long-term goals.
With its back-end machine learning capability, Mint is also able to share targeted tips to users based on their personal health data and breath analysis results.
Today, the product is available in the U.S., UK, and Ireland and can also be purchased as part of a bundle with a Philips Sonicare electric toothbrush.
Making History, Good and Bad
Breathometer first shot into the national spotlight after successfully securing $1M in total funding from all five celebrity venture capitalists on the U.S. reality show, Shark Tank, a feat that had never before been accomplished. The funding was in exchange for a 30% collective stake in the company and was intended to support the distribution of Breathometer’s original concept, breathalyzers that enabled users to measure their BAC through a smartphone app.
Total sales for two different versions of the breathalyzer product line, Original and Breeze, topped $5M after the episode aired but the company ran into trouble a few years later when the accuracies of the devices were called into question by users.
In 2017, the FTC determined that neither of the breathalyzer devices underwent the appropriate degree of government testing so the organization required Breathometer to offer full refunds to all customers who had purchased either product.
Since then, Breathometer has pivoted and invested heavily in the Mint device, focusing more on building a comprehensive breath analysis platform.
Charles Michael Yim: Serial Entrepreneur
Breathometer is the brainchild of Stanford Business School grad, Charles Michael Yim, who was no stranger to entrepreneurship before jumping into his current venture.
Prior to starting Breathometer, Yim had already sold two of three companies he founded including Chatterfly, which was acquired by Plum District, and ProBuddy.com, a platform that recommended local service providers to users. Additionally, Yim developed Fortify Software, an enterprise application security platform that was purchased by HP for $250M.
Today, Yim is not only the Executive Chair of Breathometer, but he is also the CEO and Founder of Cointopia which is a platform for launching Initial Coin Offerings in the cryptocurrency space.
The man is busy.
Breathometer Regaining Its Footing?
Since 2012, Breathometer has experienced its fair share of ups and downs. The company was the first ever to convince all five VCs on Shark Tank to invest in something together. But just a few short years later, accuracy issues with its original breathalyzer products and an FTC settlement forced the team had to go back to the drawing board and rethink its mission.
Led by a wildly successful and ambitious founder, Breathometer has seemingly bounced back, pivoted its purpose, and found a niche in the oral health space with its new Mint product. The breath analysis platform could play an important role in preventative health care for many users should it gain enough traction and interest from the public to survive the restart.
This Untold Business story reminds all of us entrepreneurs of the power of persistence. There are so many reasons why your first, second, and maybe even third idea don’t pan out. But what matters is how you learn from failure and overcome whatever challenges are in the way of you achieving your vision.
July 27, 2018 | By Chris Fruci – Untold Business Writer